Weleda Rebrand

A hypothetical rebrand of the natural cosmetic brand Weleda. This project focused on creating a new pictorial mark and wordmark. The latter half of the project developed product mockups and a brand system (typography, photography, and colors). The new mark is modern and professional using a serif typeface. Weleda's rebrand focused on representing their long history, the use of natural ingredients, and creating products for all with a more modern and professional image. The pictorial mark represents life, unity, and nature. It also has a subtle W shape in the top part of the flower to add more negative space and create balance. 

Brand Identity

Fall 2019

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© Maia Farris | 2020